MEET

DIANA

VILIČ

This all started when I was 2, and honestly probably a bit before then. Growing up in what used to be Furniture City, USA, the world of interior design was as familiar to me as a childhood arcade. A color deck was very literally my equivalent of a baby blanket.

Grand Rapids, MI developed my style. Exposing me to Midcentury, New England and Dutch Colonial, Georgian, Renaissance Revival, Victorian era, and hidden away Frank Lloyd Wright houses. Thrift stores, estate sales, and flea markets filled with amish craftsmanship, curated vintage, and imported goods. I saw how people interacted with their worlds and objects, most of all I developed an understanding of the dignity an environment gives.

In my past life, I worked as a marketer, curating experiences on behalf of brands for their clients, and briefly developing startups aimed at helping the human person. After some soul searching, I discovered in those ventures I was looking to impact the world in a way that only interior design could. I wanted to create environments where people felt both dignity and seen.

Leveraging my experience in branding, psychology, human behavior, neuroscience, and psycho-cybernetics, I specialize in creating environments that feel like an experience.

Whether that be the cozy feeling of Christmas with the family-but all year round, or singing your favorite song with the windows down going down a highway, or the first sip of coffee on a rainy morning as the day starts to unravel ahead of you.

I don't believe humans naturally gravitate to trends and design styles, as much as we gravitate to experiential living. I believe the sacredness that can be found in church architecture and sacred art, can also be brought into our daily lives as a sacrament of grace and belonging through our homes and environments.

Most of all, I believe your home should support you in the life you aspire to live, not just the life you currently have. Home should be a celebration, an incubator of dreams, and where we should feel the most seen and validated. Your home shouldn't look like a magazine, just for the sake of being trendy-but rather, it should be the embodiment of everyone who lives there, all the people you love, and a constant reminder that it's good you exist and that you matter.

(DEE-AH-Nuh VEE-LI-CH)